May 26, 2010 in drinksin.com Ltd by wapwallis
Footy Pubs 2010 Nokia and iPhone Applications from Drinksin: Bringing you a great summer of football!
With just 2 weeks to go until the biggest sporting event of the season. Drinksin are gearing up to bring you two killer Free applications to ensure you don’t get stuck trying to convince unfriendly landlords that they really should turn over for the big games.
Our teams have searched the length and breadth of the country to bring you pubs showing all the World Cup action in time for kick off. We’re adding pub data every day to make sure that you have the info you need at your fingertips in time for the big games and a summer of great football down the pub with friends.
If you want your local to get listed, be sure to tell them they can be on the app for Free in as little as 5 straight forward minutes by r
egistering at www.drinksin.com/worldcup
The iPhone app is now live on the app store and can be downloaded here, the Nokia app for map enabled smartphones is also now available from the Ovi Store
So what does it do?
Footy Pubs 2010, available on iPhone’s and Nokia’s new map optimised smart phones gives you directions to all the pubs and bars showing this summer’s big games.
Get fixtures and kick-off times in venues round the corner or anywhere you’re going. Pick a match then pick your spot.
Let Footy Pubs 2010 do all the work for you and let your mobile take you there with turn-by-turn directions straight to the bar – and the crucial games. Wherever you are, whoever you’re with, never miss a goal, never miss the best seats – never be without Footy Pubs 2010 for a great summer of football!
Registered pubs are also showcasing some amazing footy offers within the apps, for a sample of some of the amazing stuff on offer, take a look at our London Best World Cup pubs article here
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May 25, 2010 in drinksin.com Ltd by wapwallis
Drinksin and Nokia partner to get you to the big games this summer!
To celebrate the launch of Ovi maps and to help get customers in the mood this footbal season, Drinksin has partnered with Nokia to bring the ‘Footy Pubs 2010’ application to Nokia’s new navigation optimised phones.
Why have Drinksin and Nokia decided to partner on this application?
It’s a win for both sides. We had already developed Footy Pubs 2010 as an iPhone app and were keen to explore other areas of the market, so Nokia was a great choice, considering how many phone units in the world Nokia have. For Nokia it was about the data we were able to provide and the app fitting in nicely with the launch of Ovi Maps on the Ovi Store, whilst also being a great product to boost traffic around the World Cup.
Tell us a little more about the app?
In simple terms, it finds your location and then gives you a list of bars and the matches they are showing. Or you can look for a particular match and it will find a bar nearest to you. Also helps you find your way to the pub. Keep thinking we should have an app that also helps find your way home, if alcoholic beverages are your choice for a football game. It also works in its own right after World Cup fever has ended.
What are the benefits of the partnership for Drinksin?
Coverage. We have in the last 6 months really built up our traffic and now its time to really start delivering benefits to our users and the bar community. So Nokia opens up a whole new window for us and I’m very excited to be associated with the brand.
Times are tough in the drinks industry right now, with unprecedented pub closures across the country. How can the Nokia and Drinksin partnership benefit the on-trade?
It’s about people in pubs and sometimes the right pubs, so I think being able to almost create an experience for a user before they even get to the pub is great. Being able to allow pubs to push what they are doing, not just on a sandwich board in the street but in a way that modern users want to find information means they will get new visibility.
How do you see the Nokia Drinksin partnership evolving in the future?
We are talking about a number of options. Would like to work with Nokia on some off our non-UK specific ideas and also some ideas around Rugby, Ozzie rules football etc.
The location based space is very exciting right now, what does Drinksin offer that makes it different?
We actually do something with it. I get frustrated that everyone goes on about it and the app tells me, I am here!! Well I already knew that, what I want to know is where are my options and how do I get there.
Any exciting football related stories to tell us on a final note?
I am rubbish at football. This is a fact well known to a lot of people. I once met Pele in a bar in Monte Carlo and challenged him to a game of kick about in casino square. Obviously he didn’t take me up my offer, but then introduced me to at the time some very famous football players. I had no idea who they were until the next day, when someone told me. He was a nice guy, we shared some drinks and that’s the only story I have.
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May 25, 2010 in drinksin.com Ltd by wapwallis
World Cup Drinks to Tackle your Tastebuds
In less than 3 weeks the greatest sporting competition in the world kicks off and I’m not talking about the Rotterham Working Men’s Club annual Badger Baiting extravaganza. No I’m talking about the FIFA World Cup.
Whether you are a big footy pub or just an avid pub visitor, you can guarantee that conversations in your local pub will quickly change from Clegg and Cameron to Rooney and Ronaldo.
A strange thing happens during the World Cup (besides Croydon becoming more dangerous than Bagdad), peoples nationalism suddenly comes to the fore. You quickly find out that your favourite brummy accented barmaid was born in Italy or your regular Man Utd supporting friend’s mum was born in Holland and is low and behold a crazed fan of the men in orange.
As a result it can be time to capitalise on these nationalistic leanings, and on the occasion of the World Cup in general, so BarLifeUK has come up with a World Cup of Drinks (if Walkers Crisps can do it then so can we!) – no country is left untouched. So watch the specials board get dusted off and during each game see specials from the countries playing, people love to get into the spirit (or beer) of things.
GROUP A
South Africa
The host nation will be looking to feed off the home advantage to cause an upset or two, failing that they can always sit back with Castle Lager and Biltong. As for a national drink? Well it doesn’t get more South African than Amarula Cream and it is going to keep the ladies happy (it’s a bit like Bailey’s).
Drink: Amarula Cream
Mexico
Whilst their football team may not be the team they once were their Tequila just keeps getting better. So when the men in green are on your screen head for a bottle of….. Tequila! Whether it is the classic shot with lime and salt or your feeling more adventurous with a Margarita go crazy.
Drink: Tequila
Uruguay
This one is a bit tougher but Uruguay has two preferences when it comes to booze. The first is a local drink known as medio y medio which is a mix of White wine and champagne, they also love cider based punches so feel free to go down either of those routes. We would however suggest that you stick with either White wine or normal cider!
Drink: White wine or cider
France
Well let’s face it besides maybe Germany there is no-one we would rather beat in the final 
than France. Everyone is gonna think champagne so why disappoint but you can always give Absinthe a go! Or of course chuck a frog, garlic and onions in a blender and whizz away!!
Drink: Champagne or Absinthe
GROUP B
Argentina
So they cheat right? And they have long girly hair! On the plus side they do great steaks and have hugely successful beer called Quilmes which comes in a bottle to match their footy kit and is easily orderable on-line.
Drink: Quilmes
Nigeria
Right? Nigeria? It’s a mainly Muslim country you see so they aren’t too keen on alcohol. They do however have a soft spot for Ginger Beer and with a couple of excellent Alcoholic Ginger Beers on the market these days give them a go.
Drink: Alcoholic Ginger Beer
South Korea
It is becoming tradition in the World Cup nowadays that an Asian country does well, is this Koreas turn? As for drinking you might think they strain the juice from dogs but in fact they do a very nice local brew called Soju. The chances are you won’t be able to get that easily but it is basically a potato vodka so get your hands on that instead.
Drink: Potato Vodka (or Soju if you can)
Greece
Let’s assume for the purposes of this exercise that they can afford the flight to South Africa and move on! You say Greece you think Ouzo. You say Ouzo you think first holiday with your mates and a rather embarrassing incident with an ‘off duty’ policeman (or is that just me?). Either way everyone has an Ouzo memory.
Drink: Ouzo
GROUP C
England
We’ve searched high and low and yet haven’t been able to find a drink which tastes like disappointment and crumbling dreams, if we had it would be here. It doesn’t get more English than a pint of ale or a gin and tonic but if you do want to push the boat out here is a very patriotic and easy cocktail for you to make.
Drink: Ale, Gin OR Union Jack Cocktial
Union Jack Cocktail
45ml gin
20ml sloe gin
1/2 tsp grenadine syrup
Shake all ingredients with ice, strain into a martini glass. Go on garnish it with a mini union jack flag – you know you want to
USA
They are still learning how to play a game that is over in just 1.5 hours but they’re getting better. Their beers may not be the worlds best but their whiskies are up there. If you’re gonna push an American beer then Budweiser have a lot of World Cup clout and as for whiskey well you can’t go wrong with Bourbon (or Jack Daniels!).
Drink: Budweiser or Bourbon
Algeria
Not the home of great drinks or great football, but who knows what they could do to England? Being a Muslim country booze is a bit thin on the ground so being as their second language is French and they do drink beer – Kronenbourg 1664 will do for now!
Drink: Kronenbourg 1664
Slovenia
You may not know this but Slovenia have a great history of brandy making which they call žganje (they have a honey brandy called medica don’t you know!). So in a nod to some of the more refined clientele let’s give Brandy a go (maybe get some cigars in to match with it?).
Drink: Brandy
GROUP D
Germany
Ahhh the old enemy, not the team of the 80’s but they’re still German so let’s go get them. As far as a drink goes they are famed for their Herbal Liqueurs like Jagermeister and in a nod to the war you could always have Jager Bombs! If you’re not feeling that politically incorrect then take your pick from an amazing array of beer.
Drink: Jager Bomb or good german beer
Australia
Ahhh our friends from down under – hate their cricket team, love their foo
tball team. As for their booze? Everyone knows Fosters and Bundaburg Rum and there is nothing wrong with either but if you want to be a bit more adventeurous ask your Landlord to get hold of Coopers Beer.
Drink: Coopers (or Fosters) and Bundy
Serbia
Not a lot to work with here folks but they are well known for producing a wide variety of flavoured Brandies called Rajika. It might be tricky to track down the real stuff but I bet your Landlord has a bottle of fruit brandy knocking round the pub somewhere. Ask him/her to dust it down and get it on that specials board.
Drink: Fruit Brandy
Ghana
The Ghanaian’s football team could be the ones to do a Cameroon this year but did you know they make some really good gin’s? No neither did we but it’s true so let’s celebrate with a good old Gin & Tonic.
Drink: G&T
Groups E – H next week.
Article provided to Drinksin from BarlifeUK. The homepage of the Pub and Bar Community
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May 15, 2010 in drinksin.com Ltd by wapwallis
World Cup Pubs. Top 10 Best World Cup Pubs in London
For those of you asking yourselves the following questions – Where should I watch the World Cup 2010? Which pubs are the best World Cup pubs ? Drinksin have been scouring London to find some World Cup Pub winners for you this summer. Here, for your delectation some of the finest pubs and bars to watch the World Cup this 2010.
To see the dates and times of the matches being shown and offers available at these outlets check out the Footy Pubs 2010 app available now on the app store and on 1st June, Nokia Ovi store.
1. The Big Chill House, Kings Cross, London
The Big Chill House will be throwing open the doors to football lovers from Friday 11th June, to Saturday 11th July, as the Fifa World Cup kicks off!
Joining the proceedings at The Big Chill House for the England matches will be the Heritage Orchestra brass section repeating their famous mariachi-hype-routines.
There’s no such thing as a boring match when the brass and drums get going, blasting out the theme tunes such as Rocky, The Great Escape, or Dam Busters! The atmosphere will be electric, possibly even better than being in South Africa.With HUGE screens indoors and out (weather permitting) and a booming sound system, a massive selection of food and drinks plus bags of space to watch the matches The Big Chill House is the ideal place for a full day of entertainment for all matches.
2. The Walkabout, Covent Garden, London
Walkabout is proud to present its new 3D television packages for live football. For the rest of the season the Walkabout has confirmed up to 5 premiership games being shown in 3D and the play off finals.THE ONLY PUB IN COVENT GARDEN TO HAVE THIS NEW TOP CLASS FACILITY!
For more details and schedules of Walkabout’s 3D World Cup games contact – 02073795555 or alternativley drop them an email to coventgarden@walkabout.eu.com (be sure to tell them where you heard it from, of course 
3. The Pembroke, Earls Court, London
The Pembroke, formerly known as The Coleherne, was for many years a landmark gay pub. In December 2008, The Pembroke had a major refurbishment and now welcomes you as a stylish pub and dining room.
If you fancy watching the World Cup this year in luxurious comfort whilst soaking up the atmosphere, and enjoying some fine pub grub, The Pembroke is your place. Get a free jug of ale or beer of your choice when you come in using the Footy Pubs 2010 app
4. Jewel, Covent Garden, London
If you fancy your footy a little fancy then head to Jewel. Jewel Covent Garden has fast become one of the areas most popular destination venues, hidden away in the cobbled back streets of old Covent Garden, located just behind the Piazza. Once you’ve discovered it’s location you’ll wonder if you’ll be able to keep the secret to yourself.
Throughought the FIFA World Cup games, Jewel will be offering Happy Hour from 5 to 8 with beers for £2.50, cocktails for for £3.95 and 50% off bottles of wine. Food platters for groups of hungry footy fans only £7.95.
5. The Loop Bar,just off Oxford Street, London
The famous Loop club, restaurant and bar is situated in central London, just off Oxford Street, closest tube station Oxford circus. The venue spans across three floors, offering a variety of spaces to enjoy. With wide screens positioned around the bar, you are guaranteed a great view wherever you’re standing. There are also a range of packages available to allow you to watch the matches in style from your very own booth with refreshments and snacks brought right to your table. Contact the sales team on 020 7493 0483 for further details.
6. The Underdog Bar,Clapham, London
The Underdog is the place to watch the big sporting fixtures in South London. Watch in the comfort of a venue that knows what it’s doing.
Cool soft furnishings, great drinks and table-service with a smile makes The Underdog a cut above the rest.
Giant plasma screenswill be showing all the World Cup games in full High Definition. Great food and drink specials throughout the the World Cup and a complimentary World Cup cocktail trophy to share for group bookings of 20 people.
7. Adam & Eve, just off Oxford Street, London
The Adam and Eve is a perfect example of the atmosphere, fine food and general bonhomie you can expect to find at a Geronimo pub. With influences from the cosmopolitan surrounding of Soho and the delights of Oxford street, the design team have created a stunning pub with the emphasis on both style and comfort, whilst also giving the nod to some great British icons.
All World Cup matches will be shown at the Adam & Eve, as well as Geronimo Inn’s 27 other Pubs including The Bull at Westfield. Private function rooms are available at a selection of Geronimo Inns this World Cup, for more info and to book visit here
8. Meza, Soho, London
At Meza World Cup footy fans can book exclusive private areas – with no hire fee and no minimum spends!* Each of the areas have an amazing 61 inch plasma screen for a perfect view of the game and a team of waiters standing by to take your orders (So no need to queue at the bar!). Entertain clients, celebrate with colleagues or cheer with your friends! All drinks packages are accompanied by complimentary half time food. For more information please visit; www.mezaworldcup.com or call 020 7314 4002
9. Cityhouse, Bishopsgate, London
Cityhouse will be offering full table service to all its guests so you won’t have to miss a minute of the game by waiting at the bar! Food will be available all day. There will be a full range of bar meals and a great selection of platters for you to share with your friends and wash it down with a pitcher of cold draught lager! BOOK NOW to guarantee your table! Call Cityhouse on 0207 6283371 for more details or to discuss your individual requirements. Exclusive venue hire also available at weekends.
10. The Star of Bethnal Green, Bethnal Green, London
The Star of Bethnal Green offers great food and entertainment for a friendly and creative clientele.
For the FIFA World Cup games, private screening room is available to hire for up to 10 people. £100/game includes 10 bottles of beer and 3 half time pizzas. Private function room available for larger groups. Email info@starofbethnalgreen.com for prices.
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May 11, 2010 in drinksin.com Ltd by wapwallis
Want customers to find your Pub every match of the World’s Greatest Football Tournament? There’s an App for that!
The Drinksin ‘Footy Pubs 2010’ mobile app helps customers plan where to watch this summer’s football, and will lead them directly to your door.
Drinksin, are offering all publicans FREE use of the application to ensure the UK’s 2 million iPhone users and 3 million Nokia smartphone users can access the best pubs and bars available to watch the football this summer.
1 - Register your venue
2 - Tick the box against the games you are showing
3 – Add any Footy promotions and offers
4 – Await your Welcome Email onto the application
5 - Customers in your area will be led via GPS directions straight to your door, not your competition
To register your pub or bar for Free, go to: www.drinksin.com/worldcup
How does it work:
The app developed by Drinksin, will work anywhere in the UK and offer fully up-to-date venue and match information, special offers and promotions from registered outlets.
The Match Planner tool will help users plan which pubs to watch crucial matches in – users can just select their city and match they want to see for a list of participating pubs.
Or if out and about with mates, users can tap the Matches Nearby button, which uses GPS to locate them, for immediate access to a list of pubs showing the game just around the corner from where they’re stood.
To drive as many visitors as possible. The app provides directions, so users can just look at the map, follow the arrows, and arrive at your outlet to order that drink. The application’s share features also makes it easy for users to tell their friends to come and meet them.
To make the most of this FREE opportunity to drive more customers into your pub for the World’s Greatest Football Tournament.
Register your Pub in just 2 minutes, for free today at http://www.drinksin.com/worldcup
iPhone Screenshots:
Nokia Screenshots:
Register your Pub in just 2 minutes, for free today at http://www.drinksin.com/worldcup
May 11, 2010 in drinksin.com Ltd by wapwallis
Drinksin and The Dealmap Collaborate to Put Pub Deals on the Map to Keep Money in People’s Pockets
Drinksin and The Dealmap, two leading local websites have partnered up in the UK to bring people even closer to the best pub and bar deals in their neighborhood and beyond.
Drinksin, the location-based pub and bar community, connects people to pubs and bars they’ll love via their mobile.
Publicly launched today, The Dealmap is the most comprehensive source for consumers to find and share local deals on the Web. In conjunction with the launch of its service, The Dealmap has created publicly available APIs that Drinksin will use to add unique local deal content to its sites.
Drinksin is focused around technology, in particular the latest in mobile location based services and personalised customisation. Drinksin’s tools learn what you like and provide personalised recommendations for pubs, bars and events to visit based on location
Using Drinksin, people can explore new places, grab money saving deals and discover the hottest events happening right now just round the corner from where you’re stood.
Owning over 120 domains and with a number of new technology services being made available this year, Drinksin will connect people to drinking establishments of interest wherever they are located in the world via the Internet or mobile device.
Drinksin’s city-based web sites such as Drinksinlondon.com and Drinksinreading.com are currently available in 18 UK cities, and 1 European city, Zagreb.
- Drinksin London achieving 120,000 views a month.
- Other domains achieving between 50,000 average a month.
- 120 Drinksin domains owned.
- Drinksin as a brand achieving 650,000 per month.
Drinksin is a privately funded start up based in London and co-founded by Laurence Williams, Mark Wallis, and Jaime Keenan. David Murray-Hundley, LinkedIn Business Leader of the Year 2010, serves as Chief Executive Officer. In this role, David is responsible for driving Drinkin’s product and monetisation road map, acquiring funding and expansion of partner and customer networks.
For more visit www.drinksin.com.
May 4, 2010 in drinksin.com Ltd by wapwallis
Drinksin – BarlifeUK Partnership Brings the On-Trade Even Closer to Customers
Drinksin – the online pub and bar community changing the way Publicans can interact with customers online, via mobile applications and social networks and Bar industry website, BarLifeUK‘s media partnership creates vital on-trade resource.
Who are BarLifeUK and Drinksin?
The Drinksin network gives on-trade outlets access to a network of customers who account for over half a million page views per month, and allows venue managers to target their offering to local users via the Drinksin websites and mobile applications to drive customers through the door.
Venues can advertise upcoming events and special offers, promote private hire facilities as well as offerings such as free Wi-Fi, child-friendly play areas or big screen entertainment to users who are specifically searching for them in their area online or using their mobile.
BarLifeUK provides bar, premium pub and drinks industry professionals with news, product information and expert opinion from domestic and international contributors, with the specific aim of helping venue operators improve their offering and develop their businesses through good service, practice and innovation.
Why is this Partnership Good for the On-Trade?
The worlds of social media, online marketing and trade publishing have a natural synergy. While the Drinksin network provides access to a network of ready-made customers, BarLIfeUK editorial and industry knowledge provides advice and guidance on how to exploit that network.
This partnership gives the on-trade something it has never had before: access to customers specifically looking for what they offer and vital industry information and advice in the same place and with a common vision – helping venues become more profitable.
How do I get Involved?
That’s the easy part. Visit www.drinksin.com and list your venue. Then visit www.barlifeuk.com and subscribe to their fortnightly BarBulletin emails.
Everything else will appear in your inbox, as if by magic.